Normafa Research Center is proud to be part of an international research collaboration with distinguished scholars from Ohio University and The University of Akron, USA. This joint project focuses on the dynamic intersection of artificial intelligence (AI) and human decision-making in the context of micro, small, and medium enterprises (MSMEs).
As AI technologies continue to evolve, understanding how human judgment interacts with AI-driven insights becomes crucial for businesses, particularly for MSMEs that often face resource limitations. The research aims to uncover how AI can enhance decision-making, improve efficiency, and support sustainable growth, while also ensuring that human values and contextual knowledge remain central in business strategies.
Aligned with Sustainable Development Goal 8 (SDG 8: Decent Work and Economic Growth), this project highlights how innovation can empower MSMEs to thrive in a competitive and rapidly changing digital economy.
👉 Stay tuned as we share progress, findings, and insights from this exciting collaboration.