Fintech adoption is reshaping the financial landscape in Indonesia, offering new opportunities for women to strengthen their economic participation and financial independence. To better understand this transformation, this study applies an extended Technology Acceptance Model (TAM) to explore the factors influencing Indonesian women’s intention to adopt Fintech services.
Survey data were collected from 409 female respondents across Indonesia and analyzed using the SEMinR statistical tool with Structural Equation Modeling (SEM) to test both the measurement and structural models.
The results reveal that perceived usefulness, perceived ease of use, user innovativeness, attitude, trust, and brand image all significantly and positively influence women’s behavioral intention to adopt Fintech. Additionally, perceived ease of use, financial literacy, and government support were found to have indirect effects on behavioral intention. Interestingly, moderation analysis shows that women’s saving habits during the Covid-19 pandemic weakened the link between innovativeness and behavioral intention, highlighting the role of financial behavior in adoption decisions.
These findings emphasize the need for tailored policies and Fintech initiatives that empower women through digital financial inclusion. Strengthening financial literacy, improving government support, and building trust in digital platforms can help maximize Fintech’s impact on women’s empowerment in Indonesia.
👉 Read the full article here to explore the detailed findings and their implications for policymakers, practitioners, and Fintech providers.