In the wake of the Covid-19 pandemic, the role of financial technology (Fintech) has become increasingly vital in shaping access to financial services. This study builds upon the Technology Acceptance Model (TAM) to examine the key factors driving Fintech adoption and how they influence actual usage, with a particular focus on financial inclusion, an essential pillar of the United Nations Sustainable Development Goals (SDGs), especially SDG 8 (Decent Work and Economic Growth) and SDG 10 (Reduced Inequalities).
Using data from 654 respondents in Indonesia, analyzed through partial least squares structural equation modeling (PLS SEM), the findings highlight that value of status quo emerges as the strongest determinant of Fintech adoption, while personal innovativeness shows only a marginal impact. Moreover, behavioral intention is found to be positively linked to use behavior, which significantly contributes to greater financial inclusion.
The study also reveals that personal innovativeness, government support, and value of status quo act as mediating factors between behavioral intention and actual use. A noteworthy distinction is observed between urban and rural respondents. While digital financial literacy strongly shapes behavioral intention in urban areas, government support plays a more decisive role in driving Fintech use among rural populations.
By connecting Fintech adoption to the broader framework of the SDGs, this research underscores that expanding digital financial access is not just about technology, it is about reducing inequality, fostering inclusive economic growth, and empowering communities. For providers of digital finance innovation, tailoring approaches based on consumer location, urban versus rural, will be crucial to ensure that no one is left behind in the digital economy of the post pandemic era.