Understanding the factors that drive women to adopt and use financial technology (Fintech) services is crucial, not only for closing the gender gap but also for accelerating financial inclusion.
This study aims to examine the antecedents of behavioral intention and use behavior among women in Indonesia by extending the Technology Acceptance Model (TAM). It also considers the mediating roles of government support, digital financial literacy, and value of status quo in the post-Covid-19 context. Furthermore, the research explores potential differences between urban and rural respondents.
The analysis is based on survey data from 403 Indonesian women, processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results reveal that attitude has the most significant effect on explaining behavioral intention, while the value of status quo exerts the strongest influence on actual use behavior. Government support and digital financial literacy also play meaningful roles, though with smaller effect sizes, in mediating the link between behavioral intention and use behavior. Importantly, the findings highlight that government support impacts urban and rural women differently, underscoring the need for tailored strategies.
These insights suggest that policies promoting Fintech adoption for women must consider regional contexts, with differentiated approaches for urban and rural areas. Such strategies are essential to strengthen financial inclusion and empower women in Indonesia’s digital economy.
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